From Scotland to Shanghai: Angelwax’s Inspiring Journey at CIIE

Angelwax is proud to share that our Managing Director, Misty, recently represented the company as part of the Glasgow Chamber of Commerce delegation at the prestigious China International Import Expo (CIIE) in Shanghai.

CIIE is one of the world’s largest international trade events, bringing together global brands, industry leaders, and innovators. For Angelwax, it offered an exceptional platform to introduce our craftsmanship-led approach to detailing, share our story, and explore opportunities within the rapidly expanding Chinese market.

Throughout the week, Misty engaged in insightful conversations with prospective distributors, business partners, and sector specialists. These discussions opened the door to exciting possibilities for collaboration and highlighted the strong appetite in China for high-quality, bespoke detailing products like ours.

Witnessing the scale and ambition of CIIE first-hand was truly inspiring. The event showcased the energy of international trade in action and reinforced the potential for Angelwax to build a meaningful presence in this dynamic region.

Angelwax has always been defined by innovation, craftsmanship, and community, values that Misty carried proudly throughout the delegation. As we expand globally, these principles continue to guide us, ensuring that every partnership and every new market remains aligned with the ethos at the heart of our brand.

We extend our sincere thanks to the Glasgow Chamber of Commerce for their support and for providing such a powerful platform for Scottish businesses on the world stage. Our gratitude also goes to everyone Misty met in Shanghai, whose warmth and enthusiasm made this experience both memorable and promising.

As we look ahead, we are excited about strengthening relationships across Asia and bringing the Angelwax standard of excellence to even more enthusiasts around the world.

Here’s to new partnerships, new markets, and the bright future of Angelwax in Asia.